"ERL" is an American unisex brand founded in 2018. The brand name is the initials of designer Eli Russell Linnetz. Eli was born in Venice Beach, California. He studied screenwriting at the University of Southern California. He founded "ERL" in 2018 and released a full menswear collection in 2020. After that, he expanded the range of genres to include women's and children's. Before founding the brand, he was also active as a photographer, film director, and stage designer. He also curates the campaigns for "ERL". Having grown up in Venice Beach, Linnetz envisioned a unisex brand that reflected the heart and soul of LA youth. The brand is inspired by 90s Pixar movies, Venice Beach skaters, and Santa Monica swim teams, and like his photography, there is an air of nostalgia. ERL's designs are often characterised by vibrant colours and unusual textiles, and their unpretentious, simple and rustic approach to design makes them somewhat sentimental, transporting the wearer back to a time when everything was pure and simple.