GR10K is an Italian luxury streetwear brand founded in 2017 by Anna Grassi. Her family's historic company, Alfredo Grassi SPA, has been a technical textile manufacturer since 1925. Alfredo Grassi SPA is a professional technical company that produces technical fabrics such as Gore-Tex and personal protective equipment (PPE) fabrics as well as making workwear overalls. GR10K's sustainable startup founding is to use unsold deadstock fabrics to produce functional and protective clothing for the fashion world. GR10K explores the world of technical fabrics and practical workwear fashion, and continues to produce high-quality high-tech clothing made in Italy using upcycled fabrics.