A menswear brand based in London, England. The brand began in 2007 when 10 shirts were made at a black private members club in Soho, New York, and the brand was launched as a menswear shirt label. The designs, strongly influenced by music, are unexpectedly unique, combining nostalgia and innovation. The unexpected and witty creations, with their volume, silhouette, and firmness of the fabric, are immensely popular. In addition to her own brand, designer Martin also serves as a men's consultant for Balenciaga, led by Demna Gvasalia, and is a mother of two in her private life.