Launched in Spring/Summer 2020, "Open YY" is a cutting-edge brand from Korea that presents collections based on the concepts of cool individuality, new woman, and casual chic. For those who accept the rapid changes in the world and know the value of diversity, the brand seeks harmony between beauty and eccentricity. It thoroughly reconsiders the classic silhouettes and proposes new women's wear with unique designs. It introduces modern feminine silhouettes with a rebellious nuance, emphasizing individuality and self-expression. It expresses the sensibility of streetwear with soft knits, asymmetrical designs, and flowing cutouts.