A Shanghai-based brand founded by designers Mao Usami and Alve Lagercrantz.
 Both designers graduated from Central Saint Martins and then built their careers as assistant designers at Louis Vuitton and Dres Van Notten, respectively, before founding SIRLOIN in 2016.

 SIRLOIN is not a form, a product, a trend, or a designer's ego, but an anthropology that considers life's mistakes, human desires, and precious moments.

 SIRLOIN is a playful, unpretentious personal look, layered with subtle details and sincere jokes that go unnoticed, to please only you.

 SIRLOIN adherents are not interested in impressing others, have no need to dress up extravagantly, and find meaning in revealing their own appearance.