This is a London-based fashion brand created by Scottish designer Charles Jeffrey, a graduate of Central Saint Martins. Jeffrey first attracted attention while he was a student when he hosted a fashion club night event called "LOVERBOY," and launched this avant-garde, genderless brand in 2015. His designs are characterised by a humorous fusion of the couture techniques he learned at Dior with eccentric club fashion, and he was selected as a finalist for the LVHM Prize in 2017, drawing further attention as one of the most talked-about young designers and illustrators today.