Aries, a high streetwear brand based in the UK, was launched in 2012 by illustration artist Fergus Purcell aka Fergadelic, who has also provided graphics for PALACE SKATEBORDS' triangle logo and MARC JACOBS, and Sofia Maria Prantera, who is also known for starting the London streetwear brand Silas. The brand's creations, which quickly established a reputation in the UK as high fashion with a street mind, are appealing, and they continue to produce exclusive collections using Italian and British fabrics, hand dyeing and hand printing, and taking their time to produce their products rather than mass producing them.