GANNI is a fashion brand founded in 2009 in Copenhagen, Denmark. The brand's concept is to continue to create sexy and playful clothes for independent women, and its designs are tailored to each individual's personality, regardless of trends, so that the wearer can feel good about themselves. Its active and feminine dresses are popular and gaining attention. GANNI is a leading Scandinavian brand that aims to build a community of independent people who are confident and not bound by any rules through its clothes, and also considers minimizing the burden on the global environment and contributing to society as a brand's duty. In 2020, GANNI set the "GANNI Gameplan" based on four pillars: People (items related to employment issues such as gender equality, diversity, and inclusion), Planet (items related to the global environment), Product (items related to responsible production), and Prosperity (items related to building a sustainable fashion industry), and set 44 goals that it aims to achieve by 2023.