A brand launched by Chinese designer YU LUQI while studying at Central Saint Martins in London, England. He originally started making clothes for himself, but as he received more requests from friends, he launched "Nφdress" in 2014. Driven by his passion to create items that were missing from wardrobes, he released modern corsets and elaborate mini dresses that quickly became hugely popular on social media. Currently, his designs are supported not only by fans of his generation, mainly in London and Tokyo, but also by many media outlets and artists, who use them to create their costumes.