Aries, a high streetwear brand based in the UK, was launched in 2012 by illustration artist Fergus Purcell aka Fergadelic, who has also provided graphics for PALACE SKATEBORDS' triangle logo and MARC JACOBS, and Sofia Maria Prantera, who is also known for starting the London streetwear brand Silas. The brand's creations, which quickly established a reputation as high fashion with a street mind in the UK, are appealing, and they use fabrics from Italy and the UK, are hand-dyed and hand-printed, and are produced over a long period of time rather than mass-produced, continuing to produce exclusive collections.